We know Yoshida-cho

Yoshida has a view of Suruga Bay to the south, with the Oi River flowing on the east side of town, and is conveniently located just a 15 minute drive from Mt. Fuji Shizuoka Airport. Local specialties include eel, whitebait, and lettuce. Yoshida Fishing Port boasts one of the largest whitebait catches in Shizuoka Prefecture. Koyama Castle is a symbol of the town, and the observation deck in the main keep offers views of the entire town of Yoshida, as well as Suruga Bay, the Izu Peninsula, the Southern Alps, and Mt. Fuji. Yoshida Prefectural Park covers a vast 14.3 hectares, where flowers bloom in every season and various events are held, including festivals and craft fairs.
Basic Data Area:20.73km²
Population:29,636(as of March 31, 2019)
Town Tree:Pine
Town Flower:Chrysanthemum

Yoshikichi, Yoshida Town PR Chief

Yoshikichi Yoshikichi, Yoshida’s Public Relations Chief, is a water fairy born from the spring water of the Oi River, which bring so many blessings to the town, as it supports the development of eel farming, as well as agriculture and industry in Yoshida. Yoshikichi wears a hat shaped like Koyama Castle, pants with an eel tail, chrysanthemum earrings, and a lettuce muffler. Yoshikichi merchandise including stickers and plush toys are sold at the Koyama Castle sales stand called Shirasu-no-Madoguchi (Whitebait Window). Close
Local Specialty


Whitebait Yoshida Fishing Port is one of the leading whitebait fishing ports on Suruga Bay. The whitebait fishing season lasts from spring to early winter. On mornings when the catch comes in, you can see the landing of whitebait and the auction at the port. Yoshida whitebait has a reputation for being juicy and especially fresh. There are many processing plants around the fishing port, and various processed products are available, including flavorful Kamaage Shirasu (scalded whitebait), and Chirimen Shirasu (lightly dried whitebait) made from Kamaage Shirasu. Shirasu-no-Madoguchi in front of Koyama Castle has Kamaage Shirasu for sale and offers information on processing plants in the town.


Eel The eel farming industry in Yoshida began nearly 100 years ago, using underground water from the Oi River. Clean water, as well as farming techniques and processing technology developed over many years, give eel raised in Yoshida plump, fluffy meat, with just the right the amount of fat to make it irresistibly delicious. There are many direct sales outlets in Yoshida, where you can buy delicious eel at reasonable prices. There are also many restaurants that serve eel, so you can enjoy a diverse range of eel dishes. These include not only unaju (eel grilled kabayaki style, with a teriyaki-like sauce, served on a bed of rice) and shirayaki (eel grilled with only salt seasoning), but also tamagotoji (eel with soft scrambled eggs), and kimoyaki (grilled eel liver).


Lettuce Lettuce cultivation started in Yoshida more than 60 years ago, around 1955. It is now one of the top lettuce producing areas in Shizuoka Prefecture. Once the rice harvest is finished, most rice fields are used as lettuce fields from autumn to the following spring. Lettuce grown in Yoshida’s mild climate with underground water from a class A river, the Oi River is fresh and crunchy, making it popular not only in Shizuoka Prefecture but also in the Tokyo metropolitan area. At the morning market held every week in the parking lot of Nomanjiyama Park, the Japan Agricultural Cooperatives Hainan Women’s Nadeshiko Division sells “lettuce mince” using lettuce. Close
A great spot to play with your children

Nomanjiyama Park / Koyama Castle

Nomanjiyama Park/Koyama Castle This is the site where the Takeda Clan’s Hirayama Castle was built during the Sengoku period (“Warring States Period”, c. 1467 – c. 1615), and the surrounding area has been developed as Nomanjiyama Park. Great battles took place on the site of the park, and you can see traces of that era in the reconstructed crescent moat and triple moat. Koyama Castle was built as a symbol of the town, and it offers an exhilarating view of Mt. Fuji, the Izu Peninsula, and the Southern Alps. The park has a grassy field frequented by families, and is popular as a spot for viewing cherry blossoms in the spring. Koyama Castle Open Air Market is held on the first Sunday of the month, with fresh local produce for sale and a bustling flea market.

North Oasis Park

North Oasis Park North Oasis Park is located near the entrance to the town. It features a grassy field, playground, and sandbox where visitors can relax and have fun. There is also a kid’s room where kids can play safely indoors, and a touch-screen information panel where you can learn about disaster preparedness and sightseeing in Yoshida. In the event of a disaster, it also serves as a base for victims, offering emergency functions such as an earthquake-resistant water storage tower, a stockpile warehouse, and kamado benches that double as cooking stoves in an emergency.

Shizuoka Prefectural Yoshida Park

Shizuoka Prefectural Yoshida Park Located near the Oi River estuary, this park is full of flowers and foliage, with nearly 100,000 tulips in the spring and 30,000 cosmos plants in the autumn. There is a spacious grassy field, biotope ponds, playgrounds with equipment for children to play on, and various events held throughout the year.

Nagisa Refresh

Nagisa Refresh This promenade is a place for recreation and relaxation, with a view of the beautiful coastline of Suruga Bay. Here you can enjoy playing on the sandy beach of the Sumiyoshi Coast, making it the perfect place for leisure time with the family.

There are many more places to play with children in Yoshida!

Highlights of the 4 Seasons
Yoshida Park, which overlooks the Oi River and Suruga Bay, is full of flowers and foliage throughout the year, including nearly 100,000 tulips in spring and 30,000 cosmos plants in autumn. In the summer, there are traditional Shinto shrine festivals and fireworks shows. The Oi River estuary is well known as a wild bird habitat, and many different birds can be seen there, especially in winter, so it is popular as a bird watching destination.

Spring in Yoshida

Spring in Yoshida In spring you can enjoy colorful flowers blooming in various places about town, including cherry trees around Nomanjiyama Park and Koyama Castle, tulips in Yoshida Park, wisteria in Rinsenji Temple, and perennial azalea bushes. In May, there is a Kite Flying Festival on the west side of Yoshida Park. It is a participatory festival, with people flying traditional Sumiyoshi kites, as well as original handmade kites.
March Whitebait fishing season starts (late March)
April Cherry blossom viewing at various locations, Tulip Festival in Yoshida Park (late March to early April), and Green Oasis Festival (April 29th)
May Wisteria viewing at Rinsenji Temple (late April to early May), Kite Flying Festival (late May)

Summer in Yoshida

Summer in Yoshida Many exciting events are held in the summer, such as traditional Shinto shrine summer festivals, as well as the Yoshida Port Festival & Fireworks Show. There is also Yakko Dochu, a pair of famous summer festivals held at Hachiman Tsushima (Kawashiri) Shrine and Kataoka (Sumiyoshi) Shrine. The Yakko Dochu held at Hachiman Tsushima Shrine is called Deyakko (a reenactment of when feudal lords departed their castles to travel to the capital city), while the Yakko Dochu held at Sumiyoshi Shrine is called Iriyakko (a reenactment of when feudal lords returned to their castles after spending time in the capital city).
June Perennial azalea viewing (late May to early June)
July Hachiman Tsushima (Kawashiri) Shrine Summer Festival (Saturday and Sunday in mid July)
August Sumiyoshi Shrine Summer Festival (First Saturday and Sunday in August), Yoshida Port Festival & Fireworks Show (August 23rd)

Autumn in Yoshida

Autumn in Yoshida In September, nearly 30,000 cosmos plants are in full bloom in Yoshida Park, and it is also the best time to see pampas grass, great burnet, and Japanese anemone. Koyama Castle Festival is held around Koyama Castle every year on November 3rd. There are local products for sale, a flea market, and a stage is set up for Koyama Castle taiko drum performances, as well as dances by the townspeople.
September Pampas grass and cosmos flower viewing in Yoshida Park (September to mid October)
November Koyama Castle Festival (November 3rd)

Winter in Yoshida

Winter in Yoshida The Oi River estuary is known as one of Shizuoka Prefecture’s best wild bird habitats, with more than 80 species of birds spotted visiting throughout the year. Particularly in winter, nearly 1,000 birds of 50 to 60 different species can be seen resting their tired wings, making the estuary a great place for bird watching. For a limited time only during the New Year’s holidays, a special “good luck gate” is set up on the Kawashiri Coast, and it is a popular spot for people to view Mt. Fuji or watch the sunrise on New Year’s Day.
December Hatsumode (first visit to a Shinto shrine or Buddhist temple in the New Year) at the “Good Luck Gate” (mid December to early January)
January Yoshida Ekiden (long distance relay race) (mid January)